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  • Writer's pictureVedran Soric

7. Toyota WAY

The Toyota Way is a simple framework for applying Toyota's guiding principles and building a company. The Toyota Way defines the core values ​​and business methods that all Toyota employees should apply in every aspect of their daily work, at every level of the company, worldwide. It is the foundation of their corporate culture.

The Toyota way

The Toyota Way is constantly evolving to keep up and remain efficient and relevant in an ever-changing world, so they keep it under constant scrutiny to see how it can evolve and improve.


The Toyota way is built on two pillars:

continuous improvement, which includes the concepts of challenge, Kaizen and Genchi Genbutsu, and

respect for people, which includes respect and teamwork.

Constant improvement

Challenge: When they accept a challenge at Toyota, they commit to challenge what they know and do everything to complete it. This means that they approach every challenge not only creatively but also courageously.


Kaizen: This is the essence of continuous improvement. It's a mindset that encourages and empowers everyone to recognize where and how even small changes can be made to benefit the business, their team or individual performance.


Genchi Genbutsu: It means "going to the source" - it's about checking the facts yourself, so you can be sure you have the right information you need to make a good decision.

Toyota respect

In relationships with colleagues and others, it is important that everyone is respected both for what they contribute and for what they are. This includes their ideas and their cultural and personal beliefs.


Through respect, we accept personal responsibility for what we do and build mutual trust and understanding with those around us. It is also mission critical to build a diverse and sustainable workforce that reflects the society around us and their changing customer base.

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