“The only thing you got in this world is what you can sell. And the funny thing is that you're a salesman, and you don't know that.”

~Arthur Miller (Death of a Salesman)


Facts tell, emotions sell...

Once upon a time there was an idea...

We are an organization whose strategic goal is to offer models on how to sell, behave and perform in the East European market.

In other words, our WHY is the desire to change the selling approach by adopting personal and cultural peculiarities of East Europe.

The idea was born during MBA studies where two colleagues (Igor Belošić and Vedran Sorić) came up with the idea to create something different and original in SALES profession.

This company became our final thesis and once we graduated we opened it...and here we are, ready to share our experience, passion and knowledge. 


The team of passionate enthusiasts

...officially called professionals in sales, communication, management and personal development...

Do you think you're qualified for a particular job, fit to lead a team, or entitled to a promotion because you have extensive experience and highly developed technical skills?

Well, it turns out that while those things are crucial to your professional success, it’s imperative that you also have great soft skills ... more commonly known as “people skills.”

“People skills are, in short, the various attributes and competencies that allow one to work well with others,”

...also known as crucial in sales...

Luckily, we have just the right team of experts that can help you develop "people skills" in sales. 


Vedran Sorić

Sales enthusiast, professional & member of the team


Mirela Sorić

Keeping an eye on all of us


Igor Belošić

B2B sales expert & member of the team


Hajdi Ćenan

Artificial Intelligence Enthusiast & member of the team


Kristijan Sedak

Communication expert & member of the team


Marijana Šarolić Robić

Commercial (contract) law professional & member of the team


Contact us


Erazma Barčića 10,
10000 Zagreb

+385 91 503 22 74

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