6. Practical guide to sales and marketing management, with the help of Gene Garofalo

This book offers anyone with sales and marketing responsibilities an understanding of how these departments work and how they can better achieve their sales goals.

Case studies are presented, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.

The book can be ordered through www.amazon.com